Giving employees the ability to collaborate with external business partners via your unified communications platform is a great way to boost overall adoption — and shrink time to ROI.
As real-time telephony becomes just one of many business communications options for person-to-person contact through flexible unified communications (UC) services, enterprises will find many ways to achieve a return on investment, or ROI.
Aside from the flexible use of different communications modes that UC will enable, however, the biggest business value of UC may well come from its ability to facilitate communications dynamically and flexibly with people who are not in the same physical office or within the same organization (business-to-business, or B2B). UC has maximum business value to an organization when employees actually use it frequently in doing their jobs, wherever they happen to be, but when do they do that?
As people increasingly work and do business online with anyone, from anywhere, the need to interact efficiently with people remotely, especially across organizations, is also increasing. This trend is not only reducing the use of physical face-to-face meetings in favor of audio and video conferencing, but it is also increasing the use of real-time messaging in the form of instant messaging (IM) and presence information. In fact, IM is rapidly becoming the UC starting point for any real-time voice or video connection, rather than tradtional “blind” phone call attempts that fail because the recipient’s phone is “busy” or doesn’t answer.
End-User Adoption of UC Is Not That Great
Recent market studies show that organizations are not fully realizing UC benefits, even though the technology is improving and becoming more easily available as a service (UCaaS).