Team Collaboration: How Marketing Teams Can Collaborate With Freelancers

Fewer workers are willing to take up the traditional 9-5 employments these days. About 70% of millennials worldwide are currently freelancers. The USA, with a 48% freelance workforce tops the list of countries with large freelance markets in the world. This is closely followed by the UK, Brazil, Pakistan, and Ukraine.

Freelancing has become so popular because of the benefits companies stand to gain from it. The social media giant Facebook uses freelancers to maintain its billions of users. Talk about eBay and then the Uber system that runs mainly on the freelance market. It gives them the privilege of employing from pools of talented professionals from every part of the world. They leverage the freelancing market for reduced costs, higher chances of productivity. 

Collaborating with freelance marketers does come with challenges of its own. How do you manage a team of independent professionals across diverse locations? In order to achieve set targets, here is how to manage a marketing team of freelancers.

1. Hire the Most Suitable Professionals

Hiring suitable freelance talents are one of the fundamentals for successful collaborations. You have to hire people you can trust and build a good working relationship with. How and where exactly can you find such freelancers? You can use sites like Upwork, Fiverr, Freelancer or 99designs to find such persons. Colleges often have students looking for part-time jobs but finding them may be tasking.

You have to be specific about the requirements and job description. You also need to know the kind of freelancers you want on your team. Always hire based on your needs, budget, skill, and reputation of the freelancer. Hire with the aim of expanding your marketing capacity and not just your marketing headcount. 

2. Get Every Member of Your Team on Board

With a new team, you shouldn’t rush into handing out urgent projects. Unless it’s a one-off project, you need to get your team on board. The team needs an orientation that will equip them to start off on the right platform. Depending on responsibilities, different team members need different levels of onboarding. They need to nature the nature and requirements of their job as individuals and as a team.

Usually, you start by making the necessary introduction of all members of the team. You need to explain the vision, culture, policies, and strategies of your brand. If there are, provide them with materials to help them work with the brand and as a team. You can consider creating an onboarding kit to use for every freelancer you hire. An introductory video call or webinar would serve this purpose

3. Get the Right Collaboration Tools

The technology of collaboration tools is the secret behind the possibility of freelancing. For remote teams, you do not have the luxury of face-to-face conversations. To manage a team of freelance marketers, there are many tools you can use. Right now, there is a tool for just about any task you wish to undertake. However, you need to use the right tools for productivity and effectiveness.

Amongst the many tools available, you need to select based on your team’s peculiarities. Slack for instance has a success record for managing teams on different communication channels. Slack can be integrated with other apps like Google drive for increased functionality. You can use zoom for conference video calls. Tools like Calendly can be used to schedule meetings and check on your freelance team. 

4. By All Means, Maintain Good Communication

Communication is perhaps the most important factor for team collaborations to work out. You need to create a platform for honest, relevant and unhindered conversation. Lack of communication is sometimes the reason expectations are not met. On the other hand, team managers must be approachable and attentive to their team members. Allow them to contribute, express their views and be a part of decision making if possible. 

 First, there must be an agreement on how the team’s projects would be run. Project schedules, modalities, delivery deadlines, and expectations must be clearly defined. You need to keep your freelancers in the loop of ongoing projects so they can work in-line. Communicate feedback upon completion such as appreciation and corrections to help them improve. A silent team will definitely find it difficult to progress and work at its best.


Is it true that managers are most times the reason remote teams fail? Managers need to be specific about creating and maintaining their freelance marketing team. Successful teams are built on the foundations of competence, trust, and effective communication. Thus, keeping a team collaborating effectively is a two-sided effort.

Published 04/24/20