Social Media Federation
Many organizations today are faced with the conundrum that Nick Hayes of Forrester Research calls the “social media binary,” meaning that there are only two available options for controlling employee social media use. The first option is to allow unrestricted access to social networks, and potentially expose the company to a myriad of security, regulatory, reputational, and other risks. The second option is enforce policies that completely forbid the use of social media in the workplace and possibly forgo potentially lucrative business opportunities for the firm. NextPlane’s Social Media Federation Service solves this dilemma. The NextPlane UC Exchange Social Media Federation Service supports a wide range of UC platforms including Microsoft Office 365, Lync 2013 and 2010, OCS 2007 R1 and R2; IBM Sametime; Cisco WebEx Messenger, Unified Presence Server (CUPS), and Jabber XCP; Broadsoft UC-One; Unify OpenScape; Google Apps, and OpenFire – to name a few.
Public Social Media Federation
By federating their UC platforms with Twitter, organizations can allow employees to tweet, stay on top of new developments, subscribe to hashtags, and follow trending news in real time directly from their UC client while still exercising control. The ‘Search’ feature allows users to perform a search for a specific hashtags on Twitter. It works like a regular hashtag search on the Twitter website, however it is a focused search, directly from the users IM window without other news, updates or advertising that otherwise appears on the Twitter website. Users can perform searches for a particular topic of interest e.g., #gamification and find relevant information about the gamification industry including references/links to the latest research and updates that have been recently mentioned in Tweets. The ‘Subscribe’ feature allows users to subscribe to a direct feed for a specific topic identified by the hashtag. In the Subscribe Mode, Tweets will display in real-time in the chat window once they are posted. Even if IM windows are closed, users can still see notifications pop up as new tweets are posted. The subscribe feature is especially useful when users want to follow a particular development or monitor a specific news e.g., #Andrea – the hurricane that hit the East Coast at the beginning of June 2013. The tweets will appear conveniently in the user’s chat window. The ‘List’ feature lists all of the hashtags that users are currently subscribed to. This helps manage and control existing subscriptions. The ‘Unsubscribe’ feature allows users to unsubscribe from the feeds that they no longer want to follow.
Enterprise Social Media Federation
Social networking may have originated in the consumer world, but it has since permeated the enterprise and become more widely adopted for business use. However, using enterprise social networking platforms to increase productivity won’t become part of an employee’s daily routine without some degree of integration with Unified Communication (UC) platforms. The NextPlane UC Exchange Social Media Federation Service allows organizations to quickly and securely federate with Microsoft Yammer and Salesforce Chatter. To enable federation, a UC Admin simply provides their corporate credentials to NextPlane UC Exchange and end users do a onetime authentication to their Yammer or Chatter accounts before using the service. Yammer and Chatter users can post their status, send private messages, and participate in groups from within their UC platform without having to open another window on the desktop to monitor and participate in ongoing conversations. This saves time and allows them to work more efficiently. It also eliminates the need for multiple clients on the desktop.
Policies and Disclaimers
The UC Exchange policy enforcement ensures that you have control over the users who are allowed or denied access to different social media networks. For example, a financial services organization can enforce a policy that allows only non-regulated users, by their UC addresses, to tweet. More importantly, UC Exchange Social Media Federation Service eliminates the need to maintain expensive social media compliance and archiving tools, thus resulting in substantial savings.
|Post/Tweet||Private Messages||Group Discussions||Search|
|Microsoft Office 365|
|Microsoft Lync 2013|
|Microsoft Lync 2010|
|Microsoft OCS 2007 R1 and R2|
|IBM Sametime 8.5.x and 9.x|
|Cisco CUPS 8.x & 9.x|
|Cisco WebEx Messenger|
|Ezuce Open UC|